Online Giving Trends
Online giving has been growing for two decades but the shape of it has changed sharply in the last two years. Four trends define where it is going.
Mobile-first
More than 70% of online gifts are now initiated on mobile. The form factor punishes friction — every form field on a phone screen costs conversion.
Micro-amount
The average gift size on direct-to-person platforms has dropped as the donor base has widened. More gifts of smaller sizes is the dominant pattern.
Direct-to-person
GoFundMe, mutual aid networks, and crypto-wallet asks have collectively outgrown traditional charity giving among under-35 donors.
Crypto-rail
Once a curiosity, now a structural piece of the stack. The fee story makes it inevitable for micro-gifts.
Frequently asked questions
Is online giving growing?
In total dollars, yes — modestly. In share of all giving, yes — sharply.
Are people giving more or less overall?
Overall giving as a share of GDP has been roughly flat in the US for decades. The composition is changing more than the total.
Related reading
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Crypto donations crossed the billion-dollar mark years ago. Here is what changed when the rails became programmable.
What the data actually says about how much humans help each other, when, and why. Pulled from cross-country surveys and giving reports.
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