What Makes People Donate
People do not decide to donate. They notice they have donated. The actual mechanism is closer to an impulse than a deliberation, and the impulse depends on three things.
Trigger
A specific human, a specific ask, an honest framing. Without the trigger nothing happens. With the trigger, the next two factors decide whether the impulse becomes the action.
Friction
Each extra click is roughly a 50% loss. Wallet-visible, one-tap pages outperform forms by an order of magnitude on small asks.
Timing
Donations spike at the end of the year, at the end of the month, and on payday. They drop on Mondays and during world crises (paradoxically — competing attention drowns the individual ask).
Frequently asked questions
When are people most likely to donate?
Friday afternoons, end of month, and the last two weeks of the calendar year are reliable peaks.
Does the device matter?
Mobile dominates volume. Desktop converts at a higher rate on larger gifts. For one-dollar asks, mobile is decisive.
Related reading
Not because they are good. Because of something more specific. Five honest reasons strangers send dollars to other strangers online.
Compassion is not a constant. It is a switch that turns on and off based on specific, repeatable cues. Here is what flips it.
Mobile-first, micro-amount, direct-to-person, crypto-rail. The four trends defining online giving today, with the data behind them.
Now see what 1 USDT actually does.
Read the page that started this. One human, one wallet, one dollar.
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